Are you a Wallflower on LinkedIn?

Stop being a wallflower. Our last blog article we discussed innovative ways to job search in 2015. This article will go into how to have your LinkedIn profile stand out from the whitenoise.

Written by Lilly Segura

By now we are all pretty familiar with social media and the ways it allows us to communicate with one another. Thanks to various websites we can now reach all corners of the earth and share information with the click of a mouse. Social media websites can not only be used for sharing the latest pictures of your cute new puppy but you can also use your profile pages to get noticed by employers. For tips and tricks on revamping your resume click here. There are a great deal of ways in which you can tweak your profile (or profiles) in order to get your name out there as well as get more traffic on your pages. Posting your resume on career builder and or monster are great ways to begin but there are other websites you can also use to your advantage.

 

Your Picture

A professional picture is very important and taken seriously on linked in. Make sure you post a picture from a work function, the latest company conference, or anything where you are dressed professionally (or at least decent). You might want to hold off on posting pictures of you and your silly friends at the local watering hole aka the local bar. Unless of course you are looking to land a bartender position.

Your Profile Page

At first glance your linked in page can seem like a professional online profile– which it is! Treat your page like a second resume and be sure to include as much information as possible. Use your current job description as well as a job description for the type of role you are looking to land as inspiration for your content. Google job descriptions and look at what types of qualifications and skills are required for the job you would like. LinkedIn is also a vast database for employers. Think of the site as a search engine and think about the key terms you use when searching for job postings, chances are employers are putting the same terms in their searches.

Don’t be afraid to be humorous or inject your personality into your profile. When scouring through hundreds of resumes all day it is refreshing to come across a resume in which candidates list their hobbies and or activities outside of work. If you make your own beer and like to go to star trek conventions every year put that on your resume! You never know, your next boss or hiring manager might be an even bigger Trekkie than you are.

Connections

Connections are to Linked in as friends are to Facebook. On Facebook having a great number of friends is a reflection of your popularity; on linked in your network/connections create connections to the people they are linked to as well. Linked in works in degrees. The more people you add the more traffic you will receive on your page because by adding one person you also gain their connections, and in a way their connection’s connection’s as well. Add everybody and build a professional network!

Following groups and companies are also excellent ways to get noticed. You’ll be able to find out about the company culture, as well as the characteristics of individuals whom are already working at the company. You can also get to know all the right people such as Hiring Managers, Supervisors, and HR. All of this information can be useful to you when contacting the right people online.  You can even see how and if your friends are connected to a company that you have perhaps been eying or are interested in applying too. Don’t forget about the way that someone can help you in real life as well. If a friend is connected speak with them about what you can do to get in and perhaps they can also assist you by speaking to the right people. A connection on LinkedIn can be a connection in real life.

Activity

Liking, posting, and sharing things on linked in is also a great way to drive traffic to your page. Not only do your connections see it on their feeds, but when they like or comment, their friends can look at what you post as well. Make sure your comments are positive and professional. Employers are looking for energetic and positive employees. The last thing you want is to come across as a Debbie Downer or a trouble maker.

 

There are endless resources available to you right at your fingertips and it is a shame not to use them. Linked in has replaced the need to walk into a place with your resume or to call places for information on their HR departments. LinkedIn is an online resource but it is also useful as a short cut in real life. Big things can happen for you if you take full advantage of these tools.  Make sure to keep all these points in mind and happy hunting!

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Disclaimer: The views expressed on this website/blog are mine alone and do not necessarily reflect the views of my employer.